Digital Film/Picture Summative Project
Commercial/Infomercial Satire!!!
2-3 Minutes
Study Infomercials - List 10 traits
1/3 Script (writing) Storyboard (aesthetic)
1/3 Production
1/3 Post (Editing/Aesthetic)
Script:
INT. BEDROOM - NIGHT
We FADE IN to a B&W scene with the LEADING WOMAN, middle
aged and unhappy with her dilemma, performing the
'difficult' task of having to change the channel on the
television on the TV, without a remote controller, forcing
her to get out of bed.
aged and unhappy with her dilemma, performing the
'difficult' task of having to change the channel on the
television on the TV, without a remote controller, forcing
her to get out of bed.
ANNOUNCER
Is getting out of bed a pain? Just
to change the channel, volume, or
even turning the television can
takes its toll. Well no longer if
you have a hold of this remote
control.
Is getting out of bed a pain? Just
to change the channel, volume, or
even turning the television can
takes its toll. Well no longer if
you have a hold of this remote
control.
INT. LIVING ROOM - DAY
The video does a 180 degree flip to a new scene featuring
the SALESMAN, a young, happy, bright entrepreneur
the SALESMAN, a young, happy, bright entrepreneur
SALESMAN
Hey, it's Nick with my first
product to offer to the public; the
'Click Cluck'. You see, what you
have to do here is once you have a
hold of this you just simply have
to tap a button on the Click Cluck
and then it performs an activity,
such as changing the volume, search
for a tv show, or record your
favorite sports team. It's so
simple, even kids can use it.
Hey, it's Nick with my first
product to offer to the public; the
'Click Cluck'. You see, what you
have to do here is once you have a
hold of this you just simply have
to tap a button on the Click Cluck
and then it performs an activity,
such as changing the volume, search
for a tv show, or record your
favorite sports team. It's so
simple, even kids can use it.
You see, the scientists at the lab
knew how frustrating it was getting
out of your comfy spot just so you
could hear the tv better, that's
why they came up with this device.
The magic behind the scenes are the
tiny little lasers that go between
the remote and the TV and can
communicate to an amazing distance
of 16 feet! The Click Cluck is
lightweight, but definitely not
durable, so don't drop it! Now, you
may be thinking to yourself, How is
this even possible. Well, it was
made in Estonia, and we all know
how the Estonians are the future of
technology. If you take a look at
other remotes, they may not be for
the right TV, or the right output.
They're worthless! But with this
remote, you can change the input so
you dont have to get off of your
seat.
knew how frustrating it was getting
out of your comfy spot just so you
could hear the tv better, that's
why they came up with this device.
The magic behind the scenes are the
tiny little lasers that go between
the remote and the TV and can
communicate to an amazing distance
of 16 feet! The Click Cluck is
lightweight, but definitely not
durable, so don't drop it! Now, you
may be thinking to yourself, How is
this even possible. Well, it was
made in Estonia, and we all know
how the Estonians are the future of
technology. If you take a look at
other remotes, they may not be for
the right TV, or the right output.
They're worthless! But with this
remote, you can change the input so
you dont have to get off of your
seat.
()
Here we have an example. This LADY
is enjoying her show, and then gets
a phone call. What the ordinary
person would do would, get up, go
to the tv, and lower the volume,
and get back. Unfortunately she
would miss the call. But if she had
the remote, she would be able to
answer the phone, in the time it
takes her to get to the TV.
Here we have an example. This LADY
is enjoying her show, and then gets
a phone call. What the ordinary
person would do would, get up, go
to the tv, and lower the volume,
and get back. Unfortunately she
would miss the call. But if she had
the remote, she would be able to
answer the phone, in the time it
takes her to get to the TV.
And what do customers think of this
special remote?
special remote?
CUT TO: CUSTOMERS
LOCATIONS
LOCATIONS
CUSTOMER 1
I love it, saves time and i can use
it at the end of my room.
I love it, saves time and i can use
it at the end of my room.
CUSTOMER 2
Once i started using it, i couldnt
stop!
Once i started using it, i couldnt
stop!
CUSTOMER 3
It.. it's alright
It.. it's alright
SALESMAN
*whispers* Smile!
*whispers* Smile!
CUSTOMER 3
*smiles shyly*
*smiles shyly*
CUT TO: LIVING ROOM
SALESMAN
If you call now, before this
commercial ends, because I dont
have all day, you will get the
Click Cluck with absolutely no
shipping. And how much is it? No,
not fifty dollars. 30 dollars? Are
you kidding me? No way, it is 22
dollars, plus handling.
If you call now, before this
commercial ends, because I dont
have all day, you will get the
Click Cluck with absolutely no
shipping. And how much is it? No,
not fifty dollars. 30 dollars? Are
you kidding me? No way, it is 22
dollars, plus handling.
I am feeling a bit nice today, so
perhaps we could throw in a few
batteries to go with your remote if
you call now. Now, these batteries
arent the right ones, a bit too
big, but you can still receive
them. That's a value of 45 dollars,
cut down to half! Here's how to
order!
perhaps we could throw in a few
batteries to go with your remote if
you call now. Now, these batteries
arent the right ones, a bit too
big, but you can still receive
them. That's a value of 45 dollars,
cut down to half! Here's how to
order!
CUT TO: END TEMPLATE
ANNOUNCER
Dial 1-800-487-3253 (ITS-FAKE).
That's 1-800-487-3253. Remember to
order and bring batteries. No
shipping needed, just call
1-800-487-3253. This product is
only available through phone, and
only made in Canada. May not work
with all TV's. This product is not
returnable or refundable in any
way. Please expect a week to two
month delay upon paying to receive
your Click Cluck. 1-800-487-3253.
Call Now!
Dial 1-800-487-3253 (ITS-FAKE).
That's 1-800-487-3253. Remember to
order and bring batteries. No
shipping needed, just call
1-800-487-3253. This product is
only available through phone, and
only made in Canada. May not work
with all TV's. This product is not
returnable or refundable in any
way. Please expect a week to two
month delay upon paying to receive
your Click Cluck. 1-800-487-3253.
Call Now!
Name:
C L I C K
L
U
C
K
10 Things infomercials have in common
1 Always introduce themselves at the beginning
2 Include ‘ If you call now, you get ___ for free’
3 The ending has the blue template with phone number.
4 Has an ordinary person trying to accomplish something, but fails with a noir effect
5 The Host always demonstrates the product and describe about it (durability, effectiveness, etc)
6 Customers reactions to trying it out .
7 Why an ordinary person would want it.
8 Close Up of Product.
9 The item would probably be used twice in real life, before being kept in a storage box.
10 Always the same infomercial people (Vince, Billy, etc.) AKA Familiarity
Presentation stuff
2-3 minute discussion
Concept: Inspiration, Theme, Genre. (Online for Infomercials, Vince Offer, Mays. Parody. Remote.
Process:Shot at my living room and parents bedroom. I used a Fujifilm Finepix S.
I worked with only myself. It went surprisingly well.
Editing was alright..? The Camera went out of focus often and I had to do a few retakes.