A campaign for a telecommunication company called P1 W1MAX. They were selling wireless internet, so they invited consumers to cut their wires and cut the lag. The campaign was so popular, because "sudah potong" insinuates circumcision in Malaysia. This campaign won a gold Effie in 2010 and both the Bahasa Malaysia and English TVC's won metals at The Kancils 2010.
Creative Director: Sa'ad Hussein
Art Director: Douglas Goh
Designer: Nadzrin Hakim and Zahriel Yazid
Copywriter: Melissa Leong
Agency:Creative Juice\Kuala Lumpur
