CAFEDIVINO is a wine and coffee shop in Malasaña, in the city center, in Madrid, SPAIN. Educated, turist and artist people are the most of the clients. The old brand did not maintain the graphic coherence in all the elements and the client wants to have an identifiable brand with a glance, keeping the same typography used in one of the old elements. First we think in the color of wine, but the client finaly liked a more powerful red, to play with the clean white colur. The aim was highlight two key products, wine and coffee, and use too, the other products, beer and vermouth.