This Citizens Bank campaign focuses on a fictional couple we decided to name Harvey and Ellen. The Harvey and Ellen campaign was created to show the possibilities you could gain from Citizens Financial Long-Term Care Plan.
We made a post card for Harvey and Ellen to send from the different places that they vacationed. They explain that they couldn't have gone on this trip without the help of Citizens Bank.
Citizens Financial Long-Term Care Campaign
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Citizens Financial Long-Term Care Campaign

Interactive Social Media Campaign
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Tools