CONCRETUS - a wireless bluetooth speaker made from concrete.The contrast between natural, coincidental, rough concretetextures and sleek metal surfaces gives the speaker a unique look changing the common speaker appearance. Contemporary, clean and slighty unusual in aesthetic. Simple identity design aims to mirror and highlight the essentials of the speaker. The name is a combination of two words: concrete and the description of the form - konkreti (lithuanian word for particular/ specific). The logo design consists of the form of the speaker and it’s name. The goal was to make it simple and unpretentious.