I DON'T DRINK, I EXPLORE
We crafted and created an international campaign for the launch of the Metaxa 12 stars, with Mike Horn, one of the greatest explorer of our time. He becomes the spokesman for the brand in order to convey the aura of voyaging, style and authenticty.
We create a timeless classic film as a tasting experience, where lies the truth of the product and his unique one-of-a-kind taste, prints, billboards, new packshot photos, digital experience and content.
Client: Rémy Cointreau / Metaxa
Creative director: John Israël
Senior art director: Nam Simonis
Account: Samantha Hendlisz
Producer: Ariane de Siron
Photographer: John Israël
Photographer assistant: Robin Emilien
Dop: Sacha Wiernik
Editor: Julien Diels
Packshot photographer: Jean-François De Witte
Retouching: Jonathan Steelandt / Thierry Tonnes
Graphic design: Thierry Tonnes / Julien Diels