THE ANIMATION —————————————————————————————————————————
CINEMA ZUID is an alternative movie theater in Antwerp and is part of Mukha.
The nice logo already existed but for upcoming projects i decided to create an charicaristic animation
The nice logo already existed but for upcoming projects i decided to create an charicaristic animation
to go with it. This should be integrated in future projects and branded promotional video content.
ANALISING THE EXISTING LOGO —————————————————————————————————
The logo looks like it could be some film thats wrapped around to look like a Z and emphasizing the ZUID
in the name. So i created a small example to check if i could pull it of in 3D... But the current identity is way to swiss to pull it off, so i managed to minimalize the animation in a way that still feels like a film reel.
STYLEFRAMES SUMMER REVEAL ————————————————————————————————
DIGITAL SIGNAGE ANIMATIONS —————————————————————————————————
Next to the print version of the cinema's programation there's also a looping video in the buildings of cinema zuid that informs people walking by. The digital signage is updated by the staff, i created a motion template for them.
