• Add to Collection
  • About

    About

    Harley-Davidson social media campaign
    Published:
The ask:
How could we help educate Harley-Davidson's ridership on the brand in a way that also incorporated Harley's 100th anniversary in Canada?

The answer: 
Create the HD100 social campaign, which celebrated a century of Harley-Davidson Canada's history, heritage and multicultural ridership, and allowed riders to join the conversation with the #HD100 hashtag.

The methodology:
·       Use stakeholder interviews, business requirements, rider personas and archival information to develop content buckets.
·       Determine channel strategy and posting frequency
·       Write posts in Harley-Davidson’s bold, conversational brand voice
·       Work with art director to source photos that accentuated the copy
·       Execute and report

The results:
·       Forthcoming
·       Press: Strategy Online

The ask:
How could we help Harley-Davidson add seasonal cheer to their December social content calendar?

The answer: 
Create a series of posts that generated awareness for their yearly holiday gift guide, but also met their existing organizational objectives.

The methodology:
·       Use existing user insights and stakeholder interviews to develop create key lines of messaging
·       Determine channel strategy and posting frequency
·       Write posts in Harley-Davidson’s brand voice
·       Work with art director to source assets
·       Execute and report


The results:
·       Forthcoming
Instagram
Twitter
Facebook