Emerson wanted to introduce their new spin-off brand, Vertiv, which specializes in making sure vital institutions such as hospitals have network and power back-up, no matter what. Our solution was to tell the story of a day in the life of a doctor, whose work and home life depend on the support of these services, even though she may not know it was Vertiv supporting her throughout the day. Visit Vertiv to learn more.

Agency: FleishmanHillard

Writer: Nick Holder