The creative was selected to design and produce the ad campaign and marketing collaterals to be distributed at the international event held in Qatar. The objective is to raise awareness and create a sense of responsibility from the audience to join forces and find ways of combating human trafficking. Strong visuals were employed highlighting the seriousness of the issue along with bold provocative headlines. The concept is to use the barcode to highlight the fact that humans are NOT for sale.
.....................................................................................................................................................................
.....................................................................................................................................................................
