Thin Martian asked me to write the copy for a gaming hub that would sit on PC World’s website. The aim was to demystify gaming for a mixed audience of entry-level and enthusiast gamers. After exploring the different pages, they should know more about what makes a good gaming PC and why they should choose Windows 10.
Besides explaining the function of each component and performance-boosting features such as DirectX 12, the goal was also to get readers excited about stepping up to a better gaming experience. So the copy needed to be more than just informative and accessible. It had to have a little “edge” and be witty and dynamic, in keeping with the personality and energy of the design.