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    Copywriting pages about Windows 10 gaming for entry-level and enthusiast gamers. Copy explains what makes a great gaming experience, how each com… Read More
    Copywriting pages about Windows 10 gaming for entry-level and enthusiast gamers. Copy explains what makes a great gaming experience, how each component plays its part and why consumers should choose Windows 10. Read Less
    Published:
Client
Microsoft/Thin Martian

Category
Technology

Brief
Thin Martian asked me to write the copy for a gaming hub that would sit on PC World’s website. The aim was to demystify gaming for a mixed audience of entry-level and enthusiast gamers. After exploring the different pages, they should know more about what makes a good gaming PC and why they should choose Windows 10. 

Besides explaining the function of each component and performance-boosting features such as DirectX 12, the goal was also to get readers excited about stepping up to a better gaming experience. So the copy needed to be more than just informative and accessible. It had to have a little “edge” and be witty and dynamic, in keeping with the personality and energy of the design. 

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