That's a Mole! is the contest conceived to promote the most varied artistic and creative interpretations of the visual symbol of the City of Turin: the Mole Antonelliana.
The second edition of the contest ended with the following result: 2.337 collected artworks made by 1,372 participants from 56 different countries, among the proposals received a qualified jury selected one winner and 24 artworks to be exhibited in front of the Mole Antonelliana.
The 25 artworks will be exhibited from June 23 to September 7 along via Montebello (Torino).
Starting from one of Turin symbols: the aperitif Punt e Mes, the Mole Antonelliana is exploited in height and include a bottle of vermouth which combine different symbols of the city.
The mood was inspired by Dudovich art and Armando Testa advertising campaigns of Cinzano.
The competition's sponsor Vergnano Caffè made some limited editions coffee cans.
