Business Rebranding and Web Design
Wynn-Smith Landscape Architecture wanted to update as well as upgrade their online presence. In working closely with this client I soon learned that they were seeking a cleaner and more contemporary image. We worked together and developed a new logo for the company as well as a completely redesigned Web site. The goal was to put the emphasis on Wynn-Smith's excellent body of work through the use of larger images, multiple galleries and a minimum of clutter. The client provided valuable feedback in helping to create what is a very efficient Web site that includes only elements that are essential to the message.
In addition to coding the HTML, CSS and Java for this site; I used advanced SEO techniques in order to improve their local Google page rank. All of the meta code, page content, alt-tags, file names and page titles are based on long tail local keyword research. The client also wanted to reach out to a highly specialized market that would be interested in their equestrian expertise. This was accomplished by giving all of the pages that featured equestrian facility design prominence within the architecture of the site and including equestrian related keywords.
Finally, I was able to help improve their social media presence through the creation of a blog that the client could easily maintain, the upgrade of their business Facebook page and the creation of a Google Plus presence. This site will continue to grow and evolve based on the needs of the client it serves and I'm proud to have worked with Wynn-Smith Landscape Architecture in creating it.
In addition to coding the HTML, CSS and Java for this site; I used advanced SEO techniques in order to improve their local Google page rank. All of the meta code, page content, alt-tags, file names and page titles are based on long tail local keyword research. The client also wanted to reach out to a highly specialized market that would be interested in their equestrian expertise. This was accomplished by giving all of the pages that featured equestrian facility design prominence within the architecture of the site and including equestrian related keywords.
Finally, I was able to help improve their social media presence through the creation of a blog that the client could easily maintain, the upgrade of their business Facebook page and the creation of a Google Plus presence. This site will continue to grow and evolve based on the needs of the client it serves and I'm proud to have worked with Wynn-Smith Landscape Architecture in creating it.
