SITRO was born from the need to develop a Portuguese brand of lenses, and position it in a market that is currently dominated by large brands which consumers are already quite familiar and where the level of fidelity is considerably high.
It's characterized by the exploration factor, allowing the user to explore all kinds of environments through high quality lenses. 
The diversity of products it presents and by the experience that the lens provides to the consumer.
SITRO sells lenses for cameras, glasses and binoculars.
Being a brand of Portuguese origin, it made sense to nationalize the english expression "see through", joking a little with the concept that we wanted. 
Sitro
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Sitro

This project was designed based on the heritage identity of a place called Cabo Sardão, in Portugal. Project done under the Master's Degree, at Read More
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