Blurry eyesight makes it hard to see the world around you. Seeing the good around you? Even harder. When LensCrafters engaged us to develop an integrated digital campaign elevating the category of daily disposable lenses among millennials, it became clear that this was about more than vision correction. We needed to connect with the spirit of our audience’s optimism. To take eyesight from something purely physical to a matter of perspective. That insight turned into a call for millennials to open their eyes, and their hearts, to See. Good. Daily. With powerful video, strong social strategy and digital display, and an engaging landing page, we encouraged our target to schedule a LensCrafters eye exam and share the good they see every day.
See. Good. Daily. Anthem Video
Landing Page
Why Dailies Video
Social
Street Team Activation
Sponsored Content
Internal Communications