This animation is the first in a series of instructional videos meant to explain the process customer/clients need to do in order to ensure correct artwork presentation, when using Steelbook.

The main animation is done in Maya and rendered with VRay. The motion graphics elements, signs etc. are all done in After Effects using 3D camera exported from Maya.

The start was designed to evoke the feeling of a great Hollywood intro since Steelbook clients are movie studios and game companies for the most part. This was great fun and we hope to do more like this in the future.