: Branding | StartUp Identity
The business is an online platform where people create artworks to be printed onto tee-shirts. Using a kickstarter system, designs are voted by customers in order to be produced.
: BRAND IDEA
The idea evolves around connectivity and ideas' embryos.
As a customer, it’s the fulfilment of knowing the source and the story behind a product — connecting to empower the artists.
As an artist, it’s the connection to our own mind, letting the creativity unleash, allowing the ideas to take shape, and taking pride in being the originator.
( Student brief )
