Backbone Branding's profile

Bzzz Premium Honey

Bzzz Premium
The Challenge
Local honey manufacturer set the assignment of developing a name, logo and packaging for a quality natural honey. After the development of hexagon-shaped cupboard packages, we were given a new task: wrap the limited edition of honey jars as if they were a business gift.
The Solution
The initial sketches made by our art director during the briefing session with the client served as packaging concept for the product. Designed in a notion of biomimicry, the wooden hive left no room for alternative concepts and made the way to the technical execution. What any other container can pretend to enclose honey better than the hive itself?
As to the brand name and the logo, they were developed to resemble the natural buzz and bee waggle dance.
The Result
We are very proud with this project for many reasons. It was not only the fact that it garnered unprecedented number of respected awards in design and advertising industries but possibly more gratifying still has been great positive feedback from all over the world.
Pentaward / 2013 / Food - pastery, biscuits, ice-cream, sugar / Gold Award / Bzzz Premium Honey

The Dieline Package Design Awards / 2013 / Dairy, Spices, Oil, Sauces & Condiments / 1ST PLACE / Bzzz Premium Honey

The 7th Intercontinental Advertising CUP / 2013 / BEST OF FOOD / Bzzz Premium Honey

Brands of the World 2012 Logo Awards / Food & Drinks /OVERALL WINNER / Bzzz logo
Golden Drum / 2012 / Group: E Direct communication Subgroup: E 64 Packaging design / Gold / Bzzz Premium Honey

Golden Hammer / 2012 / GOLD / Bzzz Premium Honey
Kiev International Advertising Festival / 2012 /  Packaging design / GOLD / Bzzz Premium Honey 
Popok International Advertising Festival / 2012 / GOLD & BEST OF CONTEST / Bzzz Premium Honey
Red Apple International Advertising and Marketing Festival / 2012 / THIRD PLACE / Bzzz Premium Honey
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Bzzz Premium Honey

Bzzz Premium Honey

Nothing can be more compelling than design inspired by nature.