Eigen® | Branding

LOGO, BRAND IDENTITY & PRODUCTION

Eigen; provides engineering, integration and site support services in the field of electrical, instrumentation & telecommunication.

Eigen is an engineering company established in 2016. It operates in the fields of electricity, instrumentation and telecommunications. It serves many parts of the world, mainly Türkiye. It focuses on the design and integration of custom-made plug-and-play solutions that are pre-designed, tested and available for installation wherever possible. It offers electrical and extra-low voltage expertise to EPC developers with mechanical and civic focus.

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Client: Eigen

Industry: Engineering

Creative Direction: İbrahim Aygün

Year: 2019

BRAND IDENTITY DESIGN

Corporate ID identifies the brand identity and visual elements of a company or organization. Used to ensure that the brand communicates in consistency and completeness. It is important to ensure consistency in internal and external communications and to increase the visibility of your brand.

SOCIAL MEDIA DESIGN

The design of your social media account should reflect your brand identity. Colors, fonts, logos, and graphics should represent your brand values and personality. Create a consistent design language using your brand identity.The design should be in line with your content strategy. Determine what type of content you will share, the tone of voice you will use, and how often you will post. Create the design accordingly.

PRODUCTION / FIELD PHOTO SHOOT

After determining how to take photos, the location of the shooting is determined. Then, equipment for the photo shoot will be determined. Correctly select equipment such as cameras, lenses, lighting equipment, and tripods. Proper lighting is very important in industrial photo shoots. You can use artificial light sources as well as native light from the area.

PRODUCTION / TEAM PHOTO SHOOT

A plan is made for the team photo shoot first. Photo capture must conform to brand concept. The lighting, funding, and atmosphere of the space are also important. Attention should be paid to exposure and composition during photo shooting. Assessing light conditions and positioning team members correctly is another matter of integrity.