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HCG Pregnancy Test|Packaging Design

嘉和生技有限公司-龍騰驗孕卡 / 龍騰驗孕體外試劑筆

一般市售驗孕系列產品,皆以較為端莊嚴肅的設計來呈現其專業,
但無形中反而令購買者產生畏懼羞怯感,
故此案業主希望整體設計採用插畫元素來表現,
經由溝通協調最終完成此兩款設計。
盒型配色採取柔和粉色配置搭配插畫元素,
給人一種清新脫俗的感覺,
也跳脫以往守舊壓抑的驗孕產品形象!

Channel Hold — HCG Pregnancy Test.
When it comes to packaging design of pregnancy test kit, most of the products on the market always give the voice of parenting or something medical. Afraid of being just like another test kit on the shelf, a client needs a packaging solution with prominent characteristic without costing their arms and legs. After several meetings, we have decided using pinkish colors and heavy illustration to make the product stand out.

Client / Channel Hold Biotech Ltd.com
Designer / Wilbur Huang
Media / Halftone Paper
Post-press finishing / Poly Propylene Coating
Size / 15 (H) x 75 (W) x134 (L) mm / 15 (H) x 60 (W) x195 (L) mm
Year / 2016

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HCG Pregnancy Test|Packaging Design
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