The aim of the project was to create something mundane to a trendsetter keeping in mind the role of fetishes when you create something that feeds attention. I decided to work with matchboxes, as they are mundane in nature. In India, we get matchboxes from 1 rupee to 2 rupees. Because of its affordability by every person belonging to different classes, nobody ever notices the artwork or illustration that are on these matchboxes. Even the matchboxes themselves contain illustrations that are mundane in nature. Hence to make it attract the attention of people who are buying it, I decided to work with Hindi idioms. These idioms are used very often in conversations. I worked with three idioms using one color palette at the same cost. The packaging of the matchboxes is also different so as to make people curious and grab their attention to the illustrations.
1.5 in x 2 in x 0.33 in
1.5 in x 2 in x 0.33 in
1.5 in x 2 in x 0.33 in
