This is an icon set I create and later adapted for display on a web slide. PaveForce is a 100% environmentally friendly asphalt cleaning solvent. For year, paving contractors used diesel as a way of cleaning sticky asphalt of off their pavers and equipment. By using slim type, vibrant colors and attractive imagery, I wanted to emphasize the clean, light nature of the product. I was able to emphasize the products green properties through the use of nature imagery, while also bring attention to it's effectiveness with real world use images. This product also provided a nice opportunity to get out of the office and photograph some interesting machinery.