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    Shortly after the new website went live we began preparing for the Christmas campaign. The Christmas campaign was titled 'Heavenly Hair' for whic… Read More
    Shortly after the new website went live we began preparing for the Christmas campaign. The Christmas campaign was titled 'Heavenly Hair' for which I designed the main campaign banner. This was not only used for the homepage banner animation but also on 3rd party reseller sites such as Toni & Guy, John Lewis and Very. This design then set the blueprint of the campaign which I used for each of the Christmas products and category page. The new Christmas gift sets also needed new product images, so I help direct the photographer and re-touched all the shots to make our product composites. Read Less
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Shortly after the new website went live we began preparing for the Christmas campaign.  To give the campaign a further opulent feel we decided to warm the cool grey pallette and picked Gold to run through the campaign's theme. This is also the only instance where we will use the model shot in full colour. The models golden hair and bronze skin really enhanced & completed the opulent feel we were going for in this campaign.