Beyond the Drive (TM) is a loyalization campaign, articulating the
“holistically premium experience BMW Financial Services offers at every
touch point and milestone of the ownership experience."
Client: BMW Financial Services
Brand Goal: BMW Financial Services will communicate with the customer during their 6-week "limbo" between ordering and delivery. In this phase, car status, financial services product information and services will shown.
Value Exchange: Helpful, entertaining, informative and useful.