The Sauce (Unity)
The Sauce is the name of Unity Connect's weekly email newsletter. The logo primarily had to fit into a long but short space at the top of the email. Rather than depicting what the email did I started thinking about how to typographically show the name 'Sauce' as liquid to help fit the space.
I could have done a lengthy font study but thought I would take the Unity font (Roboto) and be creative with how I used it.
I wanted to get the act of pouring sauce through the letters.
Just to get it out of my system I had to show a version of the logo with a splatter.
Next I thought I could have the type floating on liquid to fill the space better.
To create a ripple effect I used 'Envelope Distort' and 'Make with Mesh' in Adobe's Illustrator.
I made a more sophisticated version of the pouring aspect of sauce.
A very simple way to show liquid is to have something sink into it like this: