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    The Sauce is a email newsletter sent out from Unity's Connect Service. Connect’s goal is to foster connections between Unity hobbyists and profes… Read More
    The Sauce is a email newsletter sent out from Unity's Connect Service. Connect’s goal is to foster connections between Unity hobbyists and professionals with indie game devs and larger companies who use Unity. Read Less
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The Sauce is the name of Unity Connect's weekly email newsletter. The logo primarily had to fit into a long but short space at the top of the email. Rather than depicting what the email did I started thinking about how to typographically show the name 'Sauce' as liquid to help fit the space.
I could have done a lengthy font study but thought I would take the Unity font (Roboto) and be creative with how I used it.
I wanted to get the act of pouring sauce through the letters.
Just to get it out of my system I had to show a version of the logo with a splatter.
Next I thought I could have the type floating on liquid to fill the space better.
To create a ripple effect I used 'Envelope Distort' and 'Make with Mesh' in Adobe's Illustrator. 
I made a more sophisticated version of the pouring aspect of sauce.
A very simple way to show liquid is to have something sink into it like this: