Brief:
160 people drown in British waters every year, with the RNLI estimating that another 400 lives are saved in ‘near-fatal’ incidents. Around 80% of incidents involve men, the majority of those occurring within the 18-35 age range. With over 5,000 miles of coastline and the fact that here in the UK we are never more than a 70-mile journey from the sea, it is hugely important that we create new and innovative methods of raising awareness and preventing so many unnecessary deaths every year.
Aims:
Create a campaign that raises awareness of the ever increasing dangers of Sea Safety around the UK. The campaign must be a sub-brand of the RNLI and work in a variety of different environments.
Outcome:
I focused on the people who didn't intend on being in the water (52% of deaths) and more specifically those who do exercise and are active on the British coastline. I came up with the concept of an RNLI app called Coastal Club. The app had 3 core parts to it; danger alerting, danger reporting and an emergency message system that would send your location to the coast guard.
REPORT:
Creating a community was one of my key aims. The report function allows runners to submit reports of dangers they have seen while on the run. These are then checked with the RNLI and uploaded onto the database. Runners will be rewarded with profile experience and badges as they contribute.
PREVENT:
The app will alert runners and walkers while on a run through live tracking when a danger is incoming. Giving information on exactly what kind of danger they can expect.
RESCUE:
Sports companies such Nike and Apple would be invited to create special editions of technology to detect water and work with the app. After a prolonged of sea water detection, the app would send a message to the local coast guard with last known location and contact details. This in theory would reduce rescue time and increase the chance of survival if someone were to fall into the sea.
Try the app out for yourself using the Adobe Xd mock up bellow!!
In order to advertise the app and create buzz, I made a short TV film that would illustrate the purpose of the app and all its features.
