During the summer of 2011, The Drake Hotel became Drake Summer School, a building-wide campaign pulling from 70's and 80's high school themes. As a part of this campaign, the dining room was branded as the Dining Hall and served cafeteria favourites with a twist like chocolate Jell-o, a foot-long veal cheese hotdog and juice boxes with booze injected into them.
Going with the high school branding, I created a menu design that was made to look like a student's workbook. It was presented as bad photocopies of worksheets and textbook pages stuffed into a duotang or cahier folder. The illustrations and captions provided humorous science references. Along with the menu was an order sheet styled after an exam punch card.
Going with the high school branding, I created a menu design that was made to look like a student's workbook. It was presented as bad photocopies of worksheets and textbook pages stuffed into a duotang or cahier folder. The illustrations and captions provided humorous science references. Along with the menu was an order sheet styled after an exam punch card.