ThisThis shelf and product display unit project was for the company, Procter and Gamble. The brief of the project was to create a unit that would stock and display all the Procter and Gamble products with high visibility even in an extremely small store with limited storage space. The stores targetted were not super markets andwere small stores in the rural India. It utilizes the ceiling space in the store. All the parts of the unit are removable and modular. The primary focus was to also use this product for advertizing purposes.