The assignment was to create a visual packaging system that can represent the brand, Oakley, as the leader in performance sport optics and appeal to a new generation. We were asked to address two categories, sport and lifestyle, while retaining a cohesive look. The two products chosen for us to be used was the lifestyle folding, Sliver and for sport performance, Jawbreaker. 

Special thanks to Brian Takumi, VP Product Creative Catalyst at Oakley, who guided us throughout this project.