Branding and packaging design for a Dutch cheese brand. Reflecting on it's new values after a merger of two dutch cheese giants.
Naturally ripened Dutch treasures
The old De Graaff Cheese label, is a legacy of royal cheese and king like cows. Making a bold statement of simply cheese. You see what you get.
The briefing was to re-introduce the line of cheeses in a way that is classic and timeless. Showing the brands dedication and heritage. I chose to use a modern mark with matching logotype. Showing two g’s crossing, also indicating the merger between the two Dutch cheese giants.
Client: Graaffs Goud Role: Art Director Scope: Branding, Visual Identity Year: Juli 2016