School Project for the Art Institute of California — Sacramento.

Richard Laguna Advertising has been tasked to bring an Ad Campaign for Lenovo into the region of India. Based upon India’s current business market, Laguna Advertising has focused its campaign in the city of Bangalore (city), Karnataka (state), India (Country). Bangalore is also known as Bengaluru, Silicon Valley, Silicon Plateau, Garden City, and the Pub Capital. Business in Bangalore consists of many IT companies. The city was built specifically to expand the electronic industry in India.

This ad campaign set worked with the current "For Those Who Do" campaign and branding guidelines while influencing the consumers will by marketing itself as the better choice with the emphasis on “More” because Lenovo is more than innovation driven… Lenovo is family, entertainment, and business driven. Ads will encompass the products features and specs with family, entertainment, and business tasks.