Samsen
Branding / Strategy / Creative Direction / Illustration
Brief
Create a brand contempt for Samsen is a Thai noodles restaurant located in Hong Kong, introducing authentic and top-quality Thai noodles.
Solution
Respectful to the traditional Thai recipes, yet innovative in the food offering, Samsen’s menu is inspired by the street-food culture of Thailand and it promises Hong Kong customers a new experience and intrigue into the chef’s deep mastery of lesser known ingredients. We see it as the most authentic Thai restaurant in Hong Kong, and destined to meet the high standards of taste demanded by locals and ex-pats alike.
Building on this authenticity and context, the design concept revolves around Chinatown in Bangkok where the dual cultures exit harmoniously and work together side by side.
