Monster Notebook Rebranding

"Monster" is a notebook manufacturer specializing in gaming notebooks founded in 2004. Before they opened up to the world market, decided to improve their branding power.

Project Date: 2016
Client: Monster Notebook
Brief: Main target audience is males aged 13-24. Company want to highlight their gamer soul.
Role:  Concept creator, designer
Process: 2 month





Old look









Solution

- In contrast to the old rounded look, I proposed a concept that seemed sharp and looking aggressive, familiar to the gamers. 
- Creating a gamificated communication.









I used a special fluorescent paint to make it look as close to #00FF00 Hex as possible.






 
Created a game looking world, where things have levels.





















E-COMMERCE EXPERIENCE

It was also my responsibility to design an e-commerce website. I read many customer reviews, researched insights of the target audience than tried to transform "gamificated communication" concept to an e-commerce.








Monster Notebook Rebranding
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Monster Notebook Rebranding

Branding work for Monster Notebook in the first quarter of 2016. Monster Notebook için 2016 yılının ilk çeyreğinde yaptığım kurumsal kimlik çal Read More
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