"Monster" is a notebook manufacturer specializing in gaming notebooks founded in 2004. Before they opened up to the world market, decided to improve their branding power.
Project Date: 2016
Client: Monster Notebook
Brief: Main target audience is males aged 13-24. Company want to highlight their gamer soul.
Role: Concept creator, designer
Process: 2 month
- In contrast to the old rounded look, I proposed a concept that seemed sharp and looking aggressive, familiar to the gamers.
- Creating a gamificated communication.
Created a game looking world, where things have levels.
It was also my responsibility to design an e-commerce website. I read many customer reviews, researched insights of the target audience than tried to transform "gamificated communication" concept to an e-commerce.