To launch the ALL NEW CHEVROLET SPIN in Chilean market was not an easy work, because nowadays people prefer SUV’s than MPV cars.
Besides, your monthly fee between these two kinds of cars is not too different, one problem else.
The main advantage of this product and its category, is space. Not if you compare it with a SUV, but if you make the same exercise with a sedan, MPV wins.
And here is the decision that our target needs to take, MPV v/s Sedan, not against SUV’s.
For this reason, we make the following campaign, highlighting what you can do in your daily life when you’re on board of this car.
ALL NEW CHEVROLET SPIN, ENOUGH SPACE FOR ANYTHING THAT DAY PUTS ON YOUR ROAD.
Agency: Commonwealth // McCann
Creatives: Eduardo Sepúlveda, Ricardo Bórquez, Diego Calderón.
Strategic Planning: Ignacio Pérez.
Art Directors: Eduardo Sepúlveda, Ricardo Bórquez.
Copywriter: Diego Calderón
Art Buyer: Mariela Cardozo
Account Director: Carlos Fernández
PH: Schkolnick
Photographer: Daniel Montecinos
Post-Production: Patrick Saint-Jean // Eduardo Sepúlveda
Sketch
Imagery
Prints
Shopping / Cinema radio
