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    Advertising for Latvian Alive beer Lacplesis.
Lacplesis Dzivs beer
It is actually alive
Product campaign for Lacplesis Dzivs (in Latvian language it means alive beer).
We created three visuals with the bears made from beer splashes to develop the idea that in the bottle there are unseen activity and liveliness.
Bears are used as main characters to represent this latvian beer.

Agency: Mccann Erickson Vilnius
Creative director: Jonas Valatkevicius
Art director: Ernesta Vala
Copyrighter: Audrius Puidokas
Production house: Fotelier