• Add to Collection
  • About

    About

    Coco California is a young retailer with a big vision. Based in Port Lincoln, Coco California had a vision to bring the Californian Rodeo Drive f… Read More
    Coco California is a young retailer with a big vision. Based in Port Lincoln, Coco California had a vision to bring the Californian Rodeo Drive fashion dream to regional South Australia—and online. They have certainly done that! We were first approached to concept their new store, but soon the brief expanded to include the brand strategy, visual identity and website concept. After flying to Port Lincoln to survey the site and meet with all the stakeholders we set about developing a brand and a store concept in line with their lofty brief. Six months later, a new store was born, which has brought the local community together and excited online shoppers too. We introduced an architectural mesh to the facade, which was the first use of the product for an exterior in Australia. The logo mark is a fully custom type face, as are their printed patterns that mimic the Beverley Hills Hotel wallpaper. Frame has delivered a complete brand strategy, look and feel, shop experience from the exterior through to the interior (including all the cabinetry, electrical and lighting, custom racking, flooring, windows and doors specifications), bespoke typographic logo, store photography, event coordination, print collateral including custom tissue paper, bags and stationery, and website design and build. https://www.cococalifornia.com.au/ Read Less
    Published: