Grow Your Own
A D&AD Homebase Brief Response
Collaborated with my schoolmate, Anastasia Catharina, this project was designed as a response for D&AD Homebase Brief 2009.  The brief is to create a series of seed packaging that invites gardening novices
to start planting their own vegetables.
The Packaging
The Information Graphic
The instruction manual comes with simple information graphic.
It was specially designed to attract novice gardeners and to inform them how to use the product.
The Point of Purchase (P.O.P)
P.O.P demonstrates the display of the packaging.
It would be installed in supermarkets, DIY stores, and convenient stores.