Brief:
Haribo as a brand is not as established in Singapore as in Europe or Korea. The client wanted to build brand awareness and eventually, brand loyalty through social media.
Approach:
We took over Haribo's Facebook Page and created engaging and fun social posts.
By exploring the territories of music, food, and current trends, we connected with our target audience using cute animation videos, competitions and pop-up events.
View the FB Page: HARIBO Singapore
Pop-up event: SWEET SURPRISES
We created a pop-up event in 3 different locations in Singapore and collaborated with Momolato, a handmade gelato brand, to create ice-creams with Haribo gummy bears. I wrote the copy for all assets including event name, popsicle flavours, stickers, and social posts.
#1 Stickers for the pop-up event
# 2 Ice-cream sticks
Tongue-in-cheek copy were incorporated across all our branding. More sweet surprises when people pick up these Haribo pops!
Copy:
Taste the fun
Bears just wanna have fun
Happiness on a stick
Pop it like you own it
Brain freeze is for the brave
# Other social posts
