ROLE: Graphic Design by André Sato
and Marketing Strategy by Estefania Morinigo
Prototype/concept experiential campaign online and offline for Mars Candy Bar.
The #MarvelousSecretSanta is about bringing Christmas traditions back to life, sharing happiness and joy via online and offline experiments, through a giving and receiving concept.
The prototype of the experiential. A huge Christmas tree with drawers where people can get a surprise gift if they also bring another gift for someone else:
Mobile billboard to attract people to Toronto Downtown with Christmas songs. Also, when the truck parks the Mars' staff will give wrapping paper to people on the street:
In parallel, to expand the concept, a digital platform (www.LetThereBeMarvelo.us) will provide the experience on a worldwide scale.
SING IN MENU:
Everyone who participated from both, experiential and digital, will receive an e-mail tightening the whole activity and incentivizing people to share their gifts/messages using the hashtag campaign: