a· loof
/əˈlo͞of/
adjective
conspicuously uninvolved and uninterested, indifferent.
the following is an exploration of the word aloof through conceptual branding. the logotype seeks to portray, through typography, the above definition. the content of the brand/company is designed to reflect this using weapons manufacturing as it’s platform.
in the art of war profiteering, Lockheed Martin is the master. all information utilized in this project is directly taken from their website: www.lockheedmartin.
STATIONARY
WEB DESIGN
PACKAGING
APPLICATION
