ROLE: Graphic Design by André Sato
Copywriting by Shawn Ang.
Prototype/concept campaign for Greenpeace oceans institutional campaign. The goal is to have people sign a petition about the controversially lucrative commerce of animal species endangered of extinction.
#TheCostOfTuna campaign is inspired by the power that Greenpeace has to present their campaigns in appealing shocking ways. This intrigues people and makes them read and think deeper about environmental issues.
Poster application on a bus stop, and on the back of magazines such as National Geographic as "fake-covers":
A microsite with all the information about the campaign and a call to action to sign the petition online:
Google ads banner as a mimicry of an ordinary ad:
Social media post with the look and feel of common fashion publications:
The first e-mail for all the Greenpeace supporters database: