Quechua - Innovation Tent
'Quechua, hiking innovator since 1997'. To reinforce the tagline, Quechua, with Orès Group, created a campaign focused on innovation paying hommage to their employees. To support a TV ad, we worked on a digital and social media plan centered around a website detailing different selected innovations of the brand : quechua.com/2seconds
DIGITAL PROJECT MANAGEMENT // BROADCASTING
AGENCY : ORÈS GROUP