Developed for The Crew, a critically acclaimed auto racing video game, Countach evokes the muscular and mechanical dynamics of fast cars and urban adventure. The typeface is used throughout the game, from the user interface to the visual identity, delivering a wide variety information at sizes large and small, while staying true to car culture. And what do automotive enthusiasts expect? Strong lines, sharp angles, an italic that conveys speed, and numbers that work equally well on a legible dashboard as they would for the eye-grabbing decals on the hood of a race car.
Design: Superscript2, Jean-Baptiste Levée. Team: Sandra Carrera, Irina Smirnova.