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    Challeng: HPV - Human Papillomavirus is the most common sexually transmitted disease. It can be the cause of many types of cancer including cervi… Read More
    Challeng: HPV - Human Papillomavirus is the most common sexually transmitted disease. It can be the cause of many types of cancer including cervical cancer. Despite its large impact, young women show little interest in the subject. The challenge was to grab the young woman's attention and warn them of the HPV risks. Idea: To do so we decided to storm something they cherish so much: their computers. Together with SBIm (Brazilian Society of Immunizations) we built a computer virus to spread an awareness message against another virus: the HPV. We infected hundreds of flash drives and by using a fake campaign as alibi: "Carry a little more health with you” we did a huge sampling activation in colleges. Girls who received the sampling didn't know they were carrying a computer virus. Read Less
    Published:
Virus X Virus -  Gold Clio Health 2016
Agency: McCANN Health Brazil
Client: Sbim
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Executive Creative Director: Bruno Abner
Sr. Art Director: Thiago Santos
Copywriter: Carla Said
Video case production: Tuxaua Filmes
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Awards: CLIO Health Awards 2016: Gold award in Medium Innovation
http://clios.com/health/winner/14463