The World Bank is an international financial institution that provides loans to developing countries for capital programs.
World bank in association with government of India wanted to create awareness campaign on usage of public toilets in rural regions of India.
Brief
To create educational as well as informational posters to eradicate problem of 'open defecation' in India.
Solution
We created mascot that inspired from shape of toilet pot and use it to educate different messages in posters. Three basic colors were used to make it lively and attractive. Also this program was coined as 'Nayi Sauch'
Logo unit for Nayi Sauch
Poster 1- It says, wash your both hands after using washroom.
Poster 2 - It says, why make scene in public by doing open defecation, lets keep it to ourselves.
Poster 3 - It says, keep your children as well as your land clean.
