AMI comes from Ambient Intelligence. An envisioning project to prevent visual pollution that's happening in worlds now. Sao Paolo banned outdoor advertising cause it's blocked eyes to enjoy the city view. In future, maybe there's no outdoor advertising anymore, we can see it on youtube now, we trust youtuber to give us reviews about brands and everything, and we are willing to watch them. Advertising nowadays seems too targeting people based on people's preference, sometimes it's good and sometimes it's bothering us. The idea is to provide a platform which we trust to give us review about brand or product that we want to see and we're willing to watch it cause we need it.
AMI logo indicates A M and I in logogram and connected with each other. It's a future technology brand that will be useful and benefit 2 parties, company and customer so there's no more ad blocking on digital world or outdoor advertising that might block our eyes to enjoy the views.
