This is a Final major project that shows my methodological approach in the analysis of the issue of stress in the definite workplace environment of hospitals and solved this problem with a structured designed solution.
The project concludes with the description of the brand that was born so as to resolve the issue of stress in nurses’ workplaces. It illustrates the structure of the brand and the consequent outcome.
The brand’s concept is to propose a structured chain of distractions placed in some specific locations inside hospitals. It interacts with nurses in places in which they are not actually conducting their usual tasks.
Since a moment to unwind is crucial to reduce stress, _bit arranges its action in transitional places,
as those are moments that a nurse’s mind is drifting and is bombarded by various thoughts.
This is a new approach to breaks that offers the idea of transforming
some empty moments in the nurses’ routine into pure positive distractions.
