BRIEF: Create a branded content online magazine for the Italian division of UniCredit. The goal is to strengthen UniCredit brand awareness and design a networking platform that fosters meeting and provides tools for new stimulus through socialdoing.
The target is made up of smart people, startups, and small and medium businesses.
My Way encloses, in the name and in the logo, values of personal realization, resourcefulness, aggregation, change and innovation. The magazine, rich with videos and images, offers smart solutions for usability, uses a simple, fast tone of voice and communicate the care that UniCredit devotes to new ideas and projects for the future.
The website is composed of four main sections: the online magazine, the job networking page, the team building portal, the question and answer area. All the content can be filtered by tag and profession.
The homepage contains articles and videos about news and users’ projects. In more detail, from top to bottom, it is made up of two menus, the relevant articles, the filter by tag function, the recent articles sidebar, the gallery, questions in evidence, funded projects, important videos and the footer.
Within the Project Portal it is possible to propose ideas and look for professionals or apply for tasks related to other people's projects.There is also the possibility of creating a startup based on a common project and compete to be financed by the bank.
THANKS FOR WATCHING.