Herrenschmiede advent calendar
Art Direction, Concepct, Illustration & Design 2011
Digital advent calendar 2011 for the men's fashion online shop Herrenschmiede (www.herrenschmiede.de).
Every day users could discover and win great handcrafted products, as well as special discounts.

The calendar gained a lot of awareness for the brand through the integrated communication via facebook and twitter and it raised the publicity of Herrenschmiede significantly.
calendar fully opened at the 24th
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