Microsoft is an American MNC that develops, manufactures, licenses, supports and sells Computer software, consumer electronics and personal computer and services.
Brief
To position Microsoft as “More value, more time, more human” – that means:
Tech today needs to deliver more – beyond function, features and design – it needs to ad real value to people in helping them handle and cope with the complex challenges of our time. Tech needs to provide them with more possibilities, more freedom, and liberate them.
We seem to spend more time than ever with technology. We try to do the opposite: We want technology to provide people with more time – to be “human” – and do the things that really count in life. Flexible on any device, whenever, where ever.
Overall look and feel of the visuals should be cool, inspirational (tech meets human/emotion in a nutshell).
Solution
Create illustrations in graphic style.
Visual 1: Microsoft at Cebit fair
Visual 2: Cortana Riddle room
Visual 3. To follow-Week 53
